If you are looking for a nice sandy beach in the area of Saint Tropez, you might just come across something unexpected: two big nipples on the horizon. In the seventies and until not so long ago, it was still normal for a woman to sunbathe topless. And certainly in Saint Tropez, which was one of the first topless beaches on the Cote d’Azur. But now it turns out that society has become a lot more prudish.
In the sun-soaked paradise of Saint-Tropez, a scandal has erupted, and it’s not about who’s wearing last season’s bikini. Enter the “Seins-Tropez” parasol—a beach accessory with a nipple-adorned canopy, dreamed up by two French creators in 2023 to “liberate the ladies” and tickle funny bones. But locals are less amused, crying, “C’est un scandale!” as this titillating wordplay crashes their chic shores like a rogue wave. For those who’s French is a bit rusty: Seins means Breasts.
A Cheeky Parasol Stirs the Pot
The “Seins-Tropez” parasol, brainchild of Matthieu Vergote and designer Ekhi, has strutted into the spotlight, flaunting its bold design and a mission to smash boob-related taboos. “It’s a humorous wink,” Vergote insists, “a jab at social media censorship and a nod to Saint-Tropez’s topless legacy, with Brigitte Bardot as our muse!” They nearly called it “Seins-Malo,” but decided Saint-Tropez’s vibe was juicier. Did they ask the mayor? Nope—too busy giggling over the pun!
Locals, however, aren’t laughing. “The parasol’s cute, but why drag our village into this saucy mess?” one resident huffed. Another fumed, “They can’t hijack our identity—it’s a scandal!” The outrage is palpable, with some Tropéziens ready to storm the beach in protest, armed with nothing but their dignity and a €259 grudge.
A Pricey Poke at Propriety
At €259 a pop, this nipple-festooned shade-maker has locals clutching their pearls—and wallets. “For that price, I’d expect the matching panties!” one resident quipped, while another scoffed, “I could buy 15 plain parasols and still have cash for a rosé!” Vergote defends the cost, touting “European, indie craftsmanship” and a limited run of “a few dozen a year.” Plus, 10% of sales supposedly aid breast cancer research—though the chosen charity remains a mystery, and the funds are still sunbathing, un-donated.
Online, the vibe’s lighter: netizens are tickled pink, chuckling at the cheeky design. One commenter snarked, “Want to help the cause? Skip the parasol and donate the €259 straight to charity—less shade, more sense!”
Cocktails and Controversy: The Seins-Germain Sidestep
Not content with parasols, Vergote’s crew rolled out “Seins-Germain” cocktail glasses—suggestively shaped, naturally. It’s a full-on boob bonanza, and Saint-Tropez is wondering if they’ve been cast as the punchline in a bawdy French comedy.
Mayor’s Meltdown: “C’est Ridicule!”
Mayor Sylvie Siri is positively apoplectic. “This is everything we despise—commercializing Saint-Tropez with crude puns!” she roared, vowing to sic her legal team on the cheeky creators. “This ‘Seins-Tropez’ nonsense cheapens our identity—it’s an insult to our honor!” The town hall’s ready to fight, determined to shield their classy reputation from this risqué rebrand.
A Nip of Humor, A Dash of Drama
Is “Seins-Tropez” a bold feminist statement or a gloriously tacky gag? Vergote calls it art, activism, and a chuckle, all rolled into one pricey package. “It’s about the role of breasts in society, not just charity,” he insists, brushing off the backlash. Meanwhile, Saint-Tropez locals dream of a quieter summer, free from nipple parasols and punny provocations. One thing’s clear: this scandal’s got more bounce than a beach ball—and it’s hilariously unapologetic!
Ready to order your Seins Tropez parasols? They will be worth a fortune soon! Seinsured on social networks, tits and nipples will be able to strut their stuff on French beaches this summer, in the shade of these large umbrellas, drawn with 4 hands (and 4 butts) with the designer Ekhi Busquet.
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