According to data released by the Ibestat, the tourism spending in the two Balearic Islands’ resorts of Formentera and Ibiza in 2023 broke records. The institute noted that the record-breaking season was the best in the history of the area’s tourism industry.
From the start of the year until September, the tourism spending in Formentera and Ibiza had already broken records. By the end of the year, the region’s tourist spending had reached almost 4.5 billion euros, which is 20.8 percent higher than the record set in 2022 after the covid pandemic.
According to the data released by Ibestat, the average tourist spent about 192.38 euros per day in 2023. This figure represents a 12.4 percent increase from the previous year. The total amount spent by the region’s tourists last year was almost 19 billion euros.
Growing spending tourism in Ibiza
Formentera and Ibiza saw a higher average daily expenditure per person than Mallorca. Germans spent the most money on the islands, amounting to over 5 billion euros, which is 8.7% higher than the previous year. The British, on the other hand, spent about four billion euros, which is 15.23% higher than the previous year.
In 2023, Germans made up 25.87% of the Balearic Islands’ tourist spending, while the British contributed 21.43%. The Community received almost 4.6 million visitors from Germany, which is 6.8% higher than last year. On the other hand, the British increased their number by 10.7%.
Most of the tourists came for leisure activities, while those who traveled for business or work dropped by 5%. In total, 3.4 million individuals from other autonomous regions visited the Balearic Islands, which brought the total number of travelers to the region to almost four million. The increase in the number of Germans and the British tourists contributed to the region’s tourism spending.
Spending on Mallorca decreased
In addition, the average daily spending of domestic visitors in Mallorca decreased by 3.2%. The region’s total tourism expenditure amounted to 14,928.49 million euros.
Package tour spending was the most popular type of expenditure among domestic and German tourists in 2023. Compared to last year, this expenditure category saw a significant increase, while non-inclusive spending was the opposite. The average stay of German visitors was 6.7 days, which is a tenth longer than that of the British and Spanish. The Balearic Islands also experienced a significant increase in the number French and Italian tourists, as well as 786,308 individuals from each of them.
The number of individuals from Nordic nations who traveled to the Balearic Islands decreased by 2.7% in 2018. Although the number of people who booked a package tour increased, the overall number of Nordic visitors to the region decreased. In its latest report on Germany, Tuarespaa noted that despite the country’s economic situation, Germans still prioritize vacations as a consumer good.
British main market in Ibiza
In total, the tourist spending in the two regions of Formentera and Ibiza amounted to 4.292 billion euros in 2023. This represents a 20.8% increase from the previous year. The total amount spent in the Pitiusas also reached 4.3 billion euros, which was already the highest in the region’s history. The average daily spending of tourists in the region was 192.3 euros, which is up from 166.4 in 2019 and 172 in 2022.
The British continued to be the main market in Ibiza, with the amount of money they spend increasing by 20.8% in the previous year. According to a survey conducted by the F.Us.R. market research organization in Germany, over two-thirds of Germans are planning on traveling within the next 12 months. A third of them have already decided where they’ll go next.
About 17% of the survey’s respondents plan on traveling to Spain. Value for money was the most important factor that prompted them to choose a trip to Spain. Most of the tourists who visited the country said that they mainly traveled for leisure. They also spent their time staying in hotels and didn’t organize travel.
The survey’s respondents were mainly from the middle class and the higher education groups. They also preferred to visit cities and beaches. According to the survey, the beach was their favorite activity, while the other activities they enjoyed were shopping and visits to other areas. As a result, the United Kingdom is the main market for Ibiza. TourSpain, the organization that manages the region’s tourism industry, noted that the beach and sun are two of the most important factors that contribute to the success of the region’s tourism industry.
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