Investing in a rental property on the French Riviera can be highly profitable, but it requires careful consideration of several factors. The choice between seasonal and yearly rentals, furnished or non-furnished properties, and the specific location of your investment are all crucial to determining your potential ROI.
A holiday villa in Sainte Maxime might offer high returns during the peak season but comes with the risk of low occupancy during the off-season. In contrast, an apartment in Cannes may provide a more stable income stream throughout the year, making it a safer long-term investment. Understanding these nuances will help you make a more informed decision and maximise your investment in the Côte d’Azur.
Buying a rental property as investment on the Cote d’Azur
The French Riviera, also known as the Côte d’Azur, is one of the world’s most desirable real estate markets. Its stunning landscapes, luxurious French Riviera lifestyle, and year-round pleasant climate make it a prime destination for investors, particularly those looking to purchase rental properties. However, investing in rental properties on the French Riviera requires a nuanced understanding of the market, especially when considering the differences between seasonal and yearly rentals and the impact of location on return on investment (ROI). We will help you navigate these considerations, focusing on critical aspects such as the type of rental (furnished vs. non-furnished), seasonal vs. yearly rental options, and comparing investing in a holiday villa in Sainte Maxime or an apartment in Cannes.
1. Understanding the French Riviera Market
The French Riviera, stretching from Menton near the Italian border to Saint-Tropez in the west, includes some of the most famous cities and towns in France, such as Nice, Cannes, Antibes, and Monaco. Each area offers unique opportunities and challenges for property investors.
- Nice is known for its mix of traditional and modern, appealing to both tourists and residents.
- Cannes is synonymous with luxury and glamour, driven by events like the Cannes Film Festival.
- Antibes and Juan-les-Pins are popular for their marinas and beaches, attracting affluent tourists and expatriates.
- Saint-Tropez and Sainte Maxime offer a more exclusive, resort-like experience, appealing to high-net-worth individuals.
Given this diversity, it’s essential to tailor your investment strategy to the specific location and its clientele.
2. Seasonal Rental vs. Yearly Rental on the Côte d’Azur
One of the most critical decisions when investing in a rental property on the French Riviera is choosing between a seasonal rental (short-term) and a yearly rental (long-term). Each option has its advantages and disadvantages.
Seasonal Rental:
- Definition: Seasonal rentals are short-term rentals, typically lasting from a few days to a few weeks. They cater to tourists, especially during the high season (spring, summer, and early autumn).
- Advantages:
- Higher Rental Income: During peak season, you can charge a premium, especially in prime locations like Cannes or Saint-Tropez.
- Flexibility: You can use the property yourself when it’s not rented out.
- Tax Benefits: The French tax system offers certain advantages for furnished rental properties, including the ability to deduct maintenance costs and property management fees from your taxable income.
- Disadvantages:
- Seasonal Demand: The property may sit empty during the off-season, affecting overall ROI.
- Management: Managing a seasonal rental can be time-consuming, requiring frequent tenant turnover, marketing efforts, and maintenance.
Yearly Rental:
- Definition: Yearly rentals are long-term leases, typically lasting 12 months or longer. These are aimed at residents rather than tourists.
- Advantages:
- Stable Income: Long-term rentals provide a steady income stream, reducing the risks associated with vacancy periods.
- Lower Management Effort: With fewer tenant turnovers, management is less intensive compared to seasonal rentals.
- Legislation: Yearly rentals are governed by French tenancy laws, which provide clear guidelines on tenant and landlord rights.
- Disadvantages:
- Lower Rental Income: Monthly rental rates are usually lower than the weekly rates you can charge during the peak season for short-term rentals.
- Limited Flexibility: Once you commit to a long-term tenant, you cannot use the property yourself.
3. Furnished vs. Non-Furnished Rentals
Another key decision when renting out your property is whether to offer it furnished or non-furnished. This choice will affect both your rental income and the type of tenants you attract.
Furnished Rental:
- Definition: A furnished rental comes fully equipped with furniture, appliances, and often additional amenities like linens and kitchenware. It’s ready for immediate occupation.
- Advantages:
- Higher Rent: Furnished properties typically command higher rental rates.
- Attracts Specific Tenants: Ideal for short-term tenants, expatriates, or professionals on temporary assignments who need a turnkey solution.
- Tax Benefits: Similar to seasonal rentals, furnished rentals can benefit from favorable tax treatments.
- Disadvantages:
- Higher Initial Costs: Furnishing a property requires a significant upfront investment.
- Wear and Tear: Furniture and appliances are subject to wear and tear, leading to higher maintenance costs.
Non-Furnished Rental:
- Definition: Non-furnished rentals are properties that are rented out without furniture, usually including only basic fixtures like a kitchen and bathroom.
- Advantages:
- Lower Initial Investment: There’s no need to purchase furniture or appliances.
- Long-Term Tenants: Non-furnished properties tend to attract long-term tenants, providing more stability.
- Lower Maintenance Costs: With fewer items subject to wear and tear, maintenance costs are generally lower.
- Disadvantages:
- Lower Rent: Non-furnished rentals usually command lower rental rates than furnished ones.
- Limited Tenant Pool: It may take longer to find tenants, especially in areas popular with expatriates and professionals.
4. ROI Comparison: Holiday Villa in Sainte Maxime vs. Apartment in Cannes
When comparing the potential return on investment (ROI) between different locations on the French Riviera, it’s essential to consider factors like purchase price, rental income, occupancy rates, and property appreciation.
Holiday Villa in Sainte Maxime:
- Market Overview: Sainte Maxime, located near Saint-Tropez, is known for its exclusive, tranquil atmosphere. It’s a popular destination for wealthy tourists seeking a more private and relaxed environment.
- Purchase Price: Villas in Sainte Maxime can be quite expensive, with prices reflecting the area’s exclusivity and proximity to the sea.
- Rental Income: During the peak summer months, rental rates for holiday villas in Sainte Maxime can be extremely high, especially for properties with sea views or direct beach access. However, the off-season can be slow, leading to lower overall occupancy rates compared to more central locations.
- ROI: The ROI for a holiday villa in Sainte Maxime highly depends on maximising occupancy during the high season. If you consistently attract high-net-worth tenants, the ROI can be substantial. However, the seasonal nature of the market makes it riskier, with the potential for significant variance in annual returns.
Apartment in Cannes:
- Market Overview: Cannes is internationally recognized for its glamour, driven by events like the Cannes Film Festival. It’s a year-round destination, with a steady flow of tourists, business travelers, and expatriates.
- Purchase Price: Apartments in Cannes, particularly those near La Croisette or with sea views, command high prices. However, the market offers many options, from luxury penthouses to more modest apartments.
- Rental Income: Cannes offers a more stable rental income stream, with high demand throughout the year. The presence of international events ensures that even during the off-season, there is demand for short-term and long-term rentals.
- ROI: Investing in an apartment in Cannes typically provides a more consistent ROI. While the peak-season rental rates may not be as high as in Sainte Maxime, the year-round demand helps mitigate risks associated with seasonality, leading to a potentially higher overall ROI.
Bottom-line, it depends mostly on how you want to use the property. Is it simply an investment? Or do you want to enjoy it as well, outside season peaks? In all cases, contact us to find the best properties that fit your plans, expectations and budget.



